What Determines Wallpaper Prices? A Complete Guide by Walloro

If you've ever searched “how much does wallpaper cost?” or “why is wallpaper so expensive?” , you're not alone. Wallpaper pricing can seem confusing at first glance. From rolls that cost $30 to designer options priced above $200, there's a huge range. So, what exactly determines the cost of wallpaper?

In this guide, we’ll break down the main factors that influence wallpaper prices. Whether you're designing a cozy nook or planning a full home makeover, Walloro is here to help you make smart and stylish decisions,without overspending.

1. Material Type: What’s Your Wallpaper Made Of?

The material is one of the biggest factors influencing price. Here are some common types:

• Vinyl Wallpaper: Durable and moisture-resistant. Ideal for kitchens, bathrooms, and high-traffic areas. Price range: $30–$70 per roll.

• Non-Woven Wallpaper: Breathable and tear-resistant. Easy to apply and remove. Often mid-range in cost.

• Fabric-Backed Vinyl: Luxury choice, often used in commercial settings. Thicker and more textured.

• Textile Wallpaper (Silk, Linen, Grasscloth): High-end and visually stunning. Expect to pay $100+ per roll.

• Peel-and-Stick Wallpaper: DIY-friendly and removable. Prices vary by quality and brand.

At Walloro, we offer premium non-woven and vinyl wallpapers—engineered for both beauty and performance.

2. Design Complexity: Simplicity vs. Statement

Not all patterns are created equal. Here's how design affects cost:

• Simple Prints: Polka dots, stripes, and minimalist textures are often mass-produced and budget-friendly.

• Detailed Patterns: Florals, damasks, murals, and hand-drawn illustrations require more effort and printing precision.

• Custom Designs: Wallpapers made to order or personalized for a specific space are generally more expensive.

 Walloro’s digitally printed collections use high-resolution imagery to achieve deep, lifelike textures—without the boutique markup.

3. Print Technology: Digital vs. Traditional

Modern wallpaper is printed using different technologies, each with its own cost impact:

• Rotogravure Printing: High-volume, cost-efficient, and suitable for repeated patterns.

• Screen Printing: Richer inks and textures but higher production costs.

• Digital Printing: Perfect for murals and small batches; higher upfront cost but allows greater customization.

💡 Walloro leverages cutting-edge digital printing to ensure every detail stands out—especially in our mural and textured series.

4. Roll Size and Coverage

More coverage means more value per dollar—but not all wallpaper rolls are the same size.

• Standard US Roll: Typically 27" wide and 27 ft long (covers about 60 sq ft)

• European Roll: Often 20.5" wide and 33 ft long

• Double Roll: Sold in one continuous length, usually more cost-effective

 Before you buy, always calculate cost per square foot, not just per roll.

Walloro rolls are oversized—many cover up to 175 sq ft, reducing seams and installation time.

5. Durability and Washability

Wallpapers built to last often cost more upfront—but save money over time:

• Scrubbable Wallpapers: Ideal for homes with kids or pets.

• Stain-Resistant Surfaces: Resist oil, grease, and fingerprints.

• Fade Resistance: Essential for sun-exposed rooms.

Walloro’s wallpapers are stain-resistant, moisture-tolerant, and fade-proof—engineered for real-life durability.

6. Brand Reputation

Like fashion or furniture, wallpaper prices also reflect brand perception:

• Mass-Market Brands: Lower prices, faster production

• Designer Labels: Exclusive prints, higher quality control

• Boutique Studios: Limited runs, artisan appeal

 At Walloro, we bridge the gap—offering designer-level quality without the luxury price tag. We prioritize customer experience, with tailored support and accessible pricing.

7. Sustainability and Safety

Environmentally friendly wallpaper may carry a slightly higher price but offers major benefits:

• PVC-Free and Low-VOC Materials

• Water-Based Inks

• Fire-Rated Certifications

 Walloro uses eco-conscious materials and water-based inks, making our products safe for kids’ rooms, nurseries, and sensitive environments.

8. Installation Costs (Often Overlooked!)

The cost of wallpaper isn’t just about the product—installation matters:

• DIY: Peel-and-stick or pre-pasted wallpapers are easier for beginners.

• Professional Installers: Hiring a pro can cost $2–$8 per sq ft but ensures a perfect finish.

Need help? Walloro offers guidance, video tutorials, and can recommend local installers.

How Does Walloro Compare?

While other brands like Tempaper, Graham & Brown, or WallpaperDirect offer a wide range of products, Walloro focuses on elevated quality, large coverage per roll, and dedicated customer support. We help clients from start to finish, ensuring satisfaction beyond the checkout page.

Final Thoughts

Wallpaper pricing depends on material, design, roll size, durability, and brand. While cheaper wallpapers may look appealing upfront, they often lack longevity and style.

With Walloro, you get the perfect balance of value, design, and technical performance—ideal for both residential and commercial spaces.

Explore our full range at  www.walloro.com